People often ask us, "What exactly is logistics?" Here is a good definition you can use:
The process of planning, implementing and controlling the efficient, cost-effective flow of raw materials, in-process inventory, finished goods and related information from the point of origin to the point of consumption for the purpose of conforming to customer requirements.
The "+" in Logistics Plus is doing all those extra things that make the above possible.
It also often means changing (and not just conforming to) the customers' requirements, by showing them solutions that will result in greater efficiencies, profitability and success than they may have originally imagined.